SEO stand for “search engine optimization”. It’s a process through which a website drives quality traffic from search engines.
For any online business getting prospects is vital, SEO is the ultimate process for increasing the website visibility regards to the queries searched by users in search engines.
Keywords or key phrases are basically the terms optimized for the website to appear in top listing when searched by users.
Proper implementation of SEO techniques and strategies lead to boost in website traffic. The more traffic your business get the better is the chances of sales conversion rate.