One of the major factors upon which the digital marketing is based strongly, is indeed search engine optimization. Now days when the digital media has become the main source of marketing, various search engine optimization agencies are available. At present almost every major company uses search engine optimization for business. Below mentioned are the details about SEO.
First of all, the question arises is what is search engine optimization? To be particular, it is an efficient digital marketing technique which enhances or increases the visibility and rank of a website in the list provided by the search engine when a user enters the related keyword. Another question is why it is important to use SEO for a website. These days there are few internet users who know or remember the exact name of website which can deliver their desired result. Search engines are most frequently used to find a page related to a query. If a website will appear on the top of the search results, it is obvious that the user will click on that very link at first. So, for a website, it is important to increase its rank in the search engine results so that it gets maximum clicks and spreads the business.
The trend of search engine optimization came into existence after 1990. Previously, the importance of getting higher rank in a search engine among their other counterparts was not known. When the digital markets became familiar with the advantages of getting high ranks, SEO came into boom. Using search engine optimization for business is a common trend now. The SEO service providers, generally known as search engine optimizers, focus on the particular keywords which a user enters in a search box normally to get the results. After that, they optimize the page or the website in such a manner that it appears at a fine position on the results page. Search engines perform several activities to give the results of a query made. Some of them are crawling, indexing, processing, calculating the relevancy and retrieving. First of all, a search engine crawls a webpage to understand that what the page gives. It depends upon the keywords. After that, indexing of the content is done. The indexed page is stored in the database of the search engine. When a user makes query, processing is done by the search engine by comparing the query and the page stored in the database. Since such pages are usually available in a large number, the search engine calculates the relevancy of each page with the search query. At last, retrieving of the results is done to display the search result page with appropriate outcomes. The search engine optimization agencies keep an account of this process and optimize the website in such a manner that it meets the need of search.
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